So it seems Twitter went holiday shopping and bought Mixer Labs, the developer of GeoAPI.

• How do you think Twitter will use this acquisition?
• Was the acquisition a good strategic move?
• What’s next?

How will they use this acquisition?

As the company already stated, they plan on adding location information to tweets. This can help connect twitter’s current community (tweeple?) to physical locations. By doing so users could feasibly connect with friends and build on existing B&M locations in the real time. Since Twitter is increasingly used as a marketing tool there could be tremendous opportunity here.

Was this a good strategic move?

It depends on how well the new features will be implemented into the existing service and how it allows users to take full advantage of these features. Additionally, the data which accumulates in Twitter’s system is now enhanced and is therefore more attractive to companies like Microsoft and Google who may wish to access it.

What’s next?

This is the best part. There are already numerous applications out there that combine Twitter with locations. If enhanced functionality is made available to developers to either (a) offer new functions or (b) use more robust data, then we can see this acquisition can drive innovation in Twitter applications.

In any case, we’ll probably begin to see some changes soon.

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